Our Founder
Instagram @samina_ali_96
Founder of Hoor by Samina
Samina Ali
I've always believed that jewellery should do more than adorn-it should tell a story.
After studying Jewellery Design at NIFT Gandhinagar and Luxury Business at Polimoda in Florence, I found myself inspired by the city's art, craftsmanship, and the stories woven into every detail. It was there that the idea for HOOR began.
Travel, nature, and meaningful memories continue to inspire everything I create. Pinku, my galah cockatoo, has also shaped the brand in countless ways. His vibrant colours and joyful spirit influenced HOOR's identity and remain a source of inspiration for many of my designs.
Every HOOR collection begins with a personal story and is thoughtfully crafted to transform moments, places, and emotions into timeless jewellery. My hope is that each piece becomes part of your own journey-a memory you can wear, cherish, and carry with you for years to come.
Founder of Hoor by Samina
Samina Ali
I've always believed that jewellery should do more than adorn-it should tell a story.
After studying Jewellery Design at NIFT Gandhinagar and Luxury Business at Polimoda in Florence, I found myself inspired by the city's art, craftsmanship, and the stories woven into every detail. It was there that the idea for HOOR began.
Travel, nature, and meaningful memories continue to inspire everything I create. Pinku, my galah cockatoo, has also shaped the brand in countless ways. His vibrant colours and joyful spirit influenced HOOR's identity and remain a source of inspiration for many of my designs.
Every HOOR collection begins with a personal story and is thoughtfully crafted to transform moments, places, and emotions into timeless jewellery. My hope is that each piece becomes part of your own journey-a memory you can wear, cherish, and carry with you for years to come.
