Welcome to Hoor by Samina
Hoor is a jewelry brand built around one belief: the pieces we wear should carry the moments we don't want to forget.
Every design starts somewhere. The specific blue of a sea Samina swam in. The pattern on the tiles of a building she couldn't stop photographing. The color of a sky she saw once, in one city, and never quite again. Somewhere in the space between a memory and a sketch, a piece begins to take shape, a stone chosen for the way it holds light, a setting drawn to hold the stone the way a hand holds something precious. The jewelry is how those moments come home.
Attention to detail
Every piece is designed by Samina and made in small runs, with careful attention to how it feels as much as how it looks. Coloured stones, sapphires, topaz, aquamarine, rose quartz. Freshwater pearls with the soft irregularity of things that grew rather than things that were manufactured. Hand-carved details in mother-of-pearl and quartz, cut into flowers and leaves and small forms that catch the eye without demanding it. Bezel settings finished with a brushed edge so the light catches quietly rather than shouts. Nothing is overwrought. Nothing is throwaway.
OUR VISION
Hoor is made for the woman who notices things.
Fine Dining experience
The light in an old cathedral. The shape of a leaf pressed into a book years ago and forgotten until now. The way a stranger's laugh sounds in a language she doesn't quite speak. The kind of woman who buys a small ceramic bowl in a village she'll never see again, and puts it on her kitchen counter, and remembers the whole trip every time she reaches for it. The jewelry is for her. Something to wear at her wrist or her ear that holds a bit of what she's seen, quietly, close to the skin, on ordinary days as much as celebrated ones.
OUR VISION
Hoor is made for the woman who notices things.
Hoor is made for the woman who notices things.
The light in an old cathedral. The shape of a leaf pressed into a book years ago and forgotten until now. The way a stranger's laugh sounds in a language she doesn't quite speak. The kind of woman who buys a small ceramic bowl in a village she'll never see again, and puts it on her kitchen counter, and remembers the whole trip every time she reaches for it. The jewelry is for her. Something to wear at her wrist or her ear that holds a bit of what she's seen, quietly, close to the skin, on ordinary days as much as celebrated ones.
Personal & Bespoke
We create custom pieces that capture your stories, from milestones to memories, even your beloved pets.
Our Craft
Premium materials, thoughtful detailing, and craftsmanship that ensure your piece lasts a lifetime.
Inspired by Nature
From travel and nature, every design reflects the magic of destinations and the emotions they carry.
